Stylistic and Discourse Analysis of the Language of Social Media Influencers

• Author(s): Aubrey B. Prudencio ; Chrisente C. Sherwin ; Janice A. Barcelona ; Bryan Niduaza ; Princess Faith C. Tongawan
• Paper ID: 1704877
• Page: 322-325
• Published Date: 17-07-2023
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 7 Issue 1 July-2023

Abstract

This study examines how social media influencers' language affects teenage and kid audiences' views and behavior. Qualitative analysis of influencers' language use and a quantitative survey of 35 10-19-year-olds were used. Influencers used casual, conversational language, narrative, and inclusive language to build community, according to stylistic and discourse analysis. The questionnaire found a high association between these language traits and influencer authenticity. This improved influencer confidence and persuasiveness. The study also indicated that influencers' language affected respondents' purchase choices and interactions with others. These findings demonstrate the power of language in influencer marketing and its potential effects on young social media users. The study adds to the expanding corpus of research on social media influencers' language techniques and their impact on young people and teens, providing parents, educators, and policymakers with useful digital landscape information.

Keywords

Social Media Influencers, Stylistics and Discourse Analysis, Language of Social Media Influences, Influencers’ Impact.

Citations

IRE Journals:
Aubrey B. Prudencio , Chrisente C. Sherwin , Janice A. Barcelona , Bryan Niduaza , Princess Faith C. Tongawan "Stylistic and Discourse Analysis of the Language of Social Media Influencers" Iconic Research And Engineering Journals Volume 7 Issue 1 2023 Page 322-325

IEEE:
Aubrey B. Prudencio , Chrisente C. Sherwin , Janice A. Barcelona , Bryan Niduaza , Princess Faith C. Tongawan "Stylistic and Discourse Analysis of the Language of Social Media Influencers" Iconic Research And Engineering Journals, 7(1)