Data Analytics for Customer Relationship Management: Improving Business Strategies

References

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[8] Navaneetha Krishnan Rajagopal, Mankeshva Saini, Rosario Huerta-Soto, Rosa Vílchez-Vásquez, J. N. V. R. Swarup Kumar, Shashi Kant Gupta, Sasikumar Perumal, "Human Resource Demand Prediction and Configuration Model Based on Grey Wolf Optimization and Recurrent Neural Network", Computational Intelligence and Neuroscience, vol. 2022, Article ID 5613407, 11 pages, 2022. https://doi.org/10.1155/2022/5613407

[9] Navaneetha Krishnan Rajagopal, Naila Iqbal Qureshi, S. Durga, Edwin Hernan Ramirez Asis, Rosario Mercedes Huerta Soto, Shashi Kant Gupta, S. Deepak, "Future of Business Culture: An Artificial Intelligence-Driven Digital Framework for Organization Decision-Making Process", Complexity, vol. 2022, Article ID 7796507, 14 pages, 2022. https://doi.org/10.1155/2022/7796507

[10] Eshrag Refaee, Shabana Parveen, Khan Mohamed Jarina Begum, Fatima Parveen, M. Chithik Raja, Shashi Kant Gupta, Santhosh Krishnan, "Secure and Scalable Healthcare Data Transmission in IoT Based on Optimized Routing Protocols for Mobile Computing Applications", Wireless Communications and Mobile Computing, vol. 2022, Article ID 5665408, 12 pages, 2022. https://doi.org/10.1155/2022/5665408

[11] Rajesh Kumar Kaushal, Rajat Bhardwaj, Naveen Kumar, Abeer A. Aljohani, Shashi Kant Gupta, Prabhdeep Singh, Nitin Purohit, "Using Mobile Computing to Provide a Smart and Secure Internet of Things (IoT) Framework for Medical Applications", Wireless Communications and Mobile Computing, vol. 2022, Article ID 8741357, 13 pages, 2022. https://doi.org/10.1155/2022/8741357

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[19] V. S. Kumar, A. Alemran, D. A. Karras, S. Kant Gupta, C. Kumar Dixit and B. Haralayya, "Natural Language Processing using Graph Neural Network for Text Classification," 2022 International Conference on Knowledge Engineering and Communication Systems (ICKES), Chickballapur, India, 2022, pp. 1-5, doi: 10.1109/ICKECS56523.2022.10060655.

[20] M. Sakthivel, S. Kant Gupta, D. A. Karras, A. Khang, C. Kumar Dixit and B. Haralayya, "Solving Vehicle Routing Problem for Intelligent Systems using Delaunay Triangulation," 2022 International Conference on Knowledge Engineering and Communication Systems (ICKES), Chickballapur, India, 2022, pp. 1-5, doi: 10.1109/ICKECS56523.2022.10060807.

[21] S. Tahilyani, S. Saxena, D. A. Karras, S. Kant Gupta, C. Kumar Dixit and B. Haralayya, "Deployment of Autonomous Vehicles in Agricultural and using Voronoi Partitioning," 2022 International Conference on Knowledge Engineering and Communication Systems (ICKES), Chickballapur, India, 2022, pp. 1-5, doi: 10.1109/ICKECS56523.2022.10060773.

[22] V. S. Kumar, A. Alemran, S. K. Gupta, B. Hazela, C. K. Dixit and B. Haralayya, "Extraction of SIFT Features for Identifying Disaster Hit areas using Machine Learning Techniques," 2022 International Conference on Knowledge Engineering and Communication Systems (ICKES), Chickballapur, India, 2022, pp. 1-5, doi: 10.1109/ICKECS56523.2022.10060037.

[23] V. S. Kumar, M. Sakthivel, D. A. Karras, S. Kant Gupta, S. M. Parambil Gangadharan and B. Haralayya, "Drone Surveillance in Flood Affected Areas using Firefly Algorithm," 2022 International Conference on Knowledge Engineering and Communication Systems (ICKES), Chickballapur, India, 2022, pp. 1-5, doi: 10.1109/ICKECS56523.2022.10060857.

[24] Parin Somani, Sunil Kumar Vohra, Subrata Chowdhury, Shashi Kant Gupta. "Implementation of a Blockchain-based Smart Shopping System for Automated Bill Generation Using Smart Carts with Cryptographic Algorithms." CRC Press, 2022. https://doi.org/10.1201/9781003269281-11.

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[29] Shivlal Mewada, Dhruva Sreenivasa Chakravarthi, S. J. Sultanuddin, Shashi Kant Gupta. "Design and Implementation of a Smart Healthcare System Using Blockchain Technology with A Dragonfly Optimization-based Blowfish Encryption Algorithm." CRC Press, 2022. https://doi.org/10.1201/9781003269281-10.

[30] Ahmed Muayad Younus, Mohanad S.S. Abumandil, Veer P. Gangwar, Shashi Kant Gupta. " AI-Based Smart Education System for a Smart City Using an Improved Self-Adaptive Leap-Frogging Algorithm." CRC Press, 2022. https://doi.org/10.1201/9781003252542-14.

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[32] Dr. Shashi Kant Gupta, Hayath T M., Lack of it Infrastructure for ICT Based Education as an Emerging Issue in Online Education, TTAICTE. 2022 July; 1(3): 19-24. Published online 2022 July, doi.org/10.36647/TTAICTE/01.03.A004

[33] Hayath T M., Dr. Shashi Kant Gupta, Pedagogical Principles in Learning and Its Impact on Enhancing Motivation of Students, TTAICTE. 2022 October; 1(2): 19-24. Published online 2022 July, doi.org/10.36647/TTAICTE/01.04.A004

[34] Shaily Malik, Dr. Shashi Kant Gupta, “The Importance of Text Mining for Services Management”, TTIDMKD. 2022 November; 2(4): 28-33. Published online 2022 November doi.org/10.36647/TTIDMKD/02.04.A006

[35] Dr. Shashi Kant Gupta, Shaily Malik, “Application of Predictive Analytics in Agriculture”, TTIDMKD. 2022 November; 2(4): 1-5. Published online 2022 November doi.org/10.36647/TTIDMKD/02.04.A001

[36] Dr. Shashi Kant Gupta, Budi Artono, “Bioengineering in the Development of Artificial Hips, Knees, and other joints. Ultrasound, MRI, and other Medical Imaging Techniques”, TTIRAS. 2022 June; 2(2): 10–15. Published online 2022 June doi.org/10.36647/TTIRAS/02.02.A002

[37] Dr. Shashi Kant Gupta, Dr. A. S. A. Ferdous Alam, “Concept of E Business Standardization and its Overall Process” TJAEE 2022 August; 1(3): 1–8. Published online 2022 August

[38] A. Kishore Kumar, A. Alemran, D. A. Karras, S. Kant Gupta, C. Kumar Dixit and B. Haralayya, "An Enhanced Genetic Algorithm for Solving Trajectory Planning of Autonomous Robots," 2023 IEEE International Conference on Integrated Circuits and Communication Systems (ICICACS), Raichur, India, 2023, pp. 1-6, doi: 10.1109/ICICACS57338.2023.10099994

[39] S. K. Gupta, V. S. Kumar, A. Khang, B. Hazela, N. T and B. Haralayya, "Detection of Lung Tumor using an efficient Quadratic Discriminant Analysis Model," 2023 International Conference on Recent Trends in Electronics and Communication (ICRTEC), Mysore, India, 2023, pp. 1-6, doi: 10.1109/ICRTEC56977.2023.10111903.

[40] S. K. Gupta, A. Alemran, P. Singh, A. Khang, C. K. Dixit and B. Haralayya, "Image Segmentation on Gabor Filtered images using Projective Transformation," 2023 International Conference on Recent Trends in Electronics and Communication (ICRTEC), Mysore, India, 2023, pp. 1-6, doi: 10.1109/ICRTEC56977.2023.10111885.

[41] S. K. Gupta, S. Saxena, A. Khang, B. Hazela, C. K. Dixit and B. Haralayya, "Detection of Number Plate in Vehicles using Deep Learning based Image Labeler Model," 2023 International Conference on Recent Trends in Electronics and Communication (ICRTEC), Mysore, India, 2023, pp. 1-6, doi: 10.1109/ICRTEC56977.2023.10111862.

[42] S. K. Gupta, W. Ahmad, D. A. Karras, A. Khang, C. K. Dixit and B. Haralayya, "Solving Roulette Wheel Selection Method using Swarm Intelligence for Trajectory Planning of Intelligent Systems," 2023 International Conference on Recent Trends in Electronics and Communication (ICRTEC), Mysore, India, 2023, pp. 1-5, doi: 10.1109/ICRTEC56977.2023.10111861.

[43] Shashi Kant Gupta, Olena Hrybiuk, NL Sowjanya Cherukupalli, Arvind Kumar Shukla (2023). Big Data Analytics Tools, Challenges and Its Applications (1st Ed.), CRC Press. ISBN 9781032451114

[44] Shobhna Jeet, Shashi Kant Gupta, Olena Hrybiuk, Nupur Soni (2023). Detection of Cyber Attacks in IoT-based Smart Cities using Integrated Chain Based Multi-Class Support Vector Machine (1st Ed.), CRC Press. ISBN 9781032451114

[45] Parin Somani, Shashi Kant Gupta, Chandra Kumar Dixit, Anchal Pathak (2023). AI-based Competency Model and Design in the Workforce Development System (1st Ed.), CRC Press. https://doi.org/10.1201/9781003357070

[46] Shashi Kant Gupta, Alex Khang, Parin Somani, Chandra Kumar Dixit, Anchal Pathak (2023). Data Mining Processes and Decision-Making Models in Personnel Management System (1st Ed.), CRC Press. https://doi.org/10.1201/9781003357070

[47] Alex Khang, Shashi Kant Gupta, Chandra Kumar Dixit, Parin Somani (2023). Data-driven Application of Human Capital Management Databases, Big Data, and Data Mining (1st Ed.), CRC Press. https://doi.org/10.1201/9781003357070

[48] Chandra Kumar Dixit, Parin Somani, Shashi Kant Gupta, Anchal Pathak (2023). Data-centric Predictive Modelling of Turnover Rate and New Hire in Workforce Management System (1st Ed.), CRC Press. https://doi.org/10.1201/9781003357070

[49] Anchal Pathak, Chandra Kumar Dixit, Parin Somani, Shashi Kant Gupta (2023). Prediction of Employee’s Performance Using Machine Learning (ML) Techniques (1st Ed.), CRC Press. https://doi.org/10.1201/9781003357070

[50] Worakamol Wisetsri, Varinder Kumar, Shashi Kant Gupta, “Managerial Autonomy and Relationship Influence on Service Quality and Human Resource Performance”, Turkish Journal of Physiotherapy and Rehabilitation, Vol. 32, pp2, 2021.

@article{1704998,
      author = {Dr. Mahesh Singh, Dr. Manoj Kumar Rao, Dr. Manoj Bharatram Pandey},
      title = {Data Analytics for Customer Relationship Management: Improving Business Strategies},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {7},
      number = {2},
      pages = {426-434},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704998.pdf},
      abstract = {- The primary objective of this paper is to present a holistic and usefully managerially oriented perspective on customer relationship management (CRM) as a kind of company strategy. The primary goals are as follows: to investigate the beginnings of CRM, its subsequent development and the changes that have taken place over the course of time, as well as to outline its future directions; to evaluate the many different definitions of CRM and select the one that most accurately captures the essence of CRM; to investigate the components of CRM; to develop a structure that guarantees CRM is approached in a strategic, balanced, and integrated manner; to define CRM strategy; and to locate CRM strategy within the who, what, where, when, why, The article offers recommendations for effective CRM strategy applications. This study article makes an attempt to analyse researches on Big Data Analytics, Data Mining methods, and "Big Data Analytical Frameworks that may be employed in Customer Relationship Management. The purpose of this study is to present existing uses of Big Data in Customer Relationship Management, as well as their problems, limits, and potential future prospects in this sector by analysing the aforementioned research.},
      keywords = {CRM, Business, Analytical},
      month = {August},
  }