FACTORS AFFECTING ONLINE CONSUMER PURCHASE DECISION: A STUDY WITH REFERENCE TO MEN?S FASHION ACCESSORIES

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@article{1702578,
      author = {Dr. Santhosh M},
      title = {FACTORS AFFECTING ONLINE CONSUMER PURCHASE DECISION: A STUDY WITH REFERENCE TO MEN?S FASHION ACCESSORIES},
      journal = {Iconic Research And Engineering Journals},
      year = {2021},
      volume = {4},
      number = {7},
      pages = {64-71},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1702578.pdf},
      abstract = {Fashion accessories are vital for fashion design in terms of creating the total look and presenting a fashion statement. They are also important for marketers to develop the correspondent market to increase the companies? profit. The research was begun with a thorough review on men?s fashion accessories and their importance in fashion industry. E-commerce websites plays an important role in shopping online. They have created a platform for consumers to shop online, there are several reasons consumers browse and compare products online.
Quantitative and qualitative research methodologies were adopted in this study. A structured questionnaire survey was undertaken to collect data from the consumers to collect information on the men?s fashion accessories. The methodologies include both the secondary and primary data.  Convenience sampling technique is employed to source 211 respondents for the study 
The findings of the study determine the predominant factors that influence consumer in purchasing men?s fashion accessories online. The results of the study identifies the three factors that influence the consumers the most. viz., Product information and involvement, External Stimuli and Social Influence. These factors play a significant role in the overall purchase process of the fashion accessories in online stores.},
      keywords = {Online, consumer, fashion, accessories, factors},
      month = {January},
  }