Influence Discount Framing and Prices on the Purchase Decision of Brand Products Private Label Indomaret
Abstract
Development industry retail on the moment this the faster and keep going experience enhancement, complexity and increasing consumer needs during the pandemic COVID-19 Mini Market Indomaret is network Mini Market enough broad, provides various type basic daily needs, including fast-moving consumer goods (FMCG) products, namely which could for sale by fast with the price which relatively cheap. With a large shop, every outlet is not enough 200 m2 and is managed by PT. Indomarco Prismatama is scattered throughout Indonesia, including in the district of Sumbawa, West Nusa Tenggara. Study this use method quantitative. The sample in this study amounted to 100 research subjects obtained through sampling technique, namely, non-probability sampling with the purposive sampling method. Data obtained from the questionnaire was then processed using multiple linear regression analysis techniques. The results of the analysis in this study indicate that (1) the Discount. Variable Framing has a significant effect on Decision Buying, (2) Price Variables affect significantly on a Decision Buying.
Keywords
Discount Framing, Price, Decision Buying, Minimarket Indomaret
Citations
IRE Journals:
Abdul Salam , Serli Oktapiani , Hanifa Sri Nuryani , Mega Jayadi
"Influence Discount Framing and Prices on the Purchase Decision of Brand Products Private Label Indomaret" Iconic Research And Engineering Journals Volume 8 Issue 1 2024 Page 455-466
IEEE:
Abdul Salam , Serli Oktapiani , Hanifa Sri Nuryani , Mega Jayadi
"Influence Discount Framing and Prices on the Purchase Decision of Brand Products Private Label Indomaret" Iconic Research And Engineering Journals, 8(1)
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