Word-of-Mouth Advertising: Turning Customers into Ambassadors for Your Restaurant.

• Author(s): Denis Fulco Ramos
• Paper ID: 1707549
• Page: 1135-1140
• Published Date: 27-03-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 9 March-2025

Abstract

Word-of-mouth advertising is one of the most effective marketing strategies, particularly in the food sector. This article explores not only the importance of turning customers into brand ambassadors but also tactics to encourage spontaneous recommendations and the impact of online reviews on business reputation and growth. Word-of-mouth occurs when satisfied customers recommend a restaurant to friends and family, thus influencing the decisions of new consumers. In a competitive industry, the ability to turn customers into brand advocates has become crucial (Keller, 2001). The dissemination of information through personal recommendations is perceived as more trustworthy than traditional advertising and can be a significant differentiator in attracting new customers.

Keywords

Word-of-mouth advertising, brand ambassadors, spontaneous recommendations, online reviews, business growth.

Citations

IRE Journals:
Denis Fulco Ramos "Word-of-Mouth Advertising: Turning Customers into Ambassadors for Your Restaurant." Iconic Research And Engineering Journals Volume 8 Issue 9 2025 Page 1135-1140

IEEE:
Denis Fulco Ramos "Word-of-Mouth Advertising: Turning Customers into Ambassadors for Your Restaurant." Iconic Research And Engineering Journals, 8(9)