Abstract
Mutual funds have emerged as one of the most popular investment options for retail investors in India, offering diversification, professional management, and liquidity. Among various financial institutions, the State Bank of India (SBI), through its subsidiary SBI Mutual Fund, has played a significant role in promoting mutual fund investments across the country. This study explores the structure, performance, and investor perception of SBI mutual fund schemes, focusing on their accessibility, returns, and risk factors. It highlights various categories of mutual funds offered by SBI, such as equity, debt, hybrid, and ELSS, and compares their historical performance with industry benchmarks. The research also examines the strategies SBI employs to attract different investor segments, especially in semi-urban and rural areas. Through data analysis and investor surveys, the paper aims to assess the overall impact of SBI Mutual Funds on retail investment behavior. The findings suggest that SBI’s strong brand trust, extensive branch network, and digital platforms have contributed significantly to the growth of its mutual fund business. The study concludes by offering suggestions to enhance investor awareness and improve fund performance.
Keywords
SBI Mutual Fund, Investment, Retail Investors, Equity Funds, Debt Funds, Fund Performance, ELSS, Risk Analysis, Investor Behavior, Financial Services.
Citations
IRE Journals:
K Kishore Naidu , U Sreekanth
"Mutual Funds" Iconic Research And Engineering Journals Volume 8 Issue 10 2025 Page 1539-1541
IEEE:
K Kishore Naidu , U Sreekanth
"Mutual Funds" Iconic Research And Engineering Journals, 8(10)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 9:
Issue 1Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12