Competitive Pricing and Market Strategies: A Game Theoretic Analysis of KFC and Chicken Inn Eateries in Kenya.

• Author(s): Carolyne Perez Akinyi Odiyo ; Dr. Yasin Kuso Ghabon
• Paper ID: 1708599
• Page: 1264-1269
• Published Date: 21-05-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 11 May-2025

Abstract

This paper explores the competitive pricing and market strategies of KFC and Chicken Inn in Kenya through game theory. KFC and Chicken Inn are major player in the fat-food industry in Kenya. They engage in strategic decision making to maximize profits while responding to consumer demand and competitor actions. The study will use game-theoretic models, including Nash equilibrium mixed-strategy frameworks, to analyse pricing decisions, promotional tactics and market positioning. By analysing real world pricing data and strategic interactions, this research identifies patterns of cooperation, price wars and differentiation strategies. The findings offer valuable insights into the impact of competition on market dynamics in Kenya’s fast-food sector, with implications for sustainable competitive strategies.

Keywords

KFC, Chicken Inn, fast food industry, Kenya, game theory, competitive pricing, Nash equilibrium, market strategies

Citations

IRE Journals:
Carolyne Perez Akinyi Odiyo , Dr. Yasin Kuso Ghabon "Competitive Pricing and Market Strategies: A Game Theoretic Analysis of KFC and Chicken Inn Eateries in Kenya." Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 1264-1269

IEEE:
Carolyne Perez Akinyi Odiyo , Dr. Yasin Kuso Ghabon "Competitive Pricing and Market Strategies: A Game Theoretic Analysis of KFC and Chicken Inn Eateries in Kenya." Iconic Research And Engineering Journals, 8(11)