Current Volume 9
Abstract
Smart shopping propelled by digital technology, artificial intelligence (AI), and unprecedented consumer empowerment heralds a global revolution in consumption. This article examines how data-driven personalization, dynamic pricing, mobile payments, and online platforms are transforming consumer behavior and marketplace dynamics across North America, Africa, and Europe. We synthesize recent academic research and industry evidence to articulate key drivers of the “smart shopping” revolution and its socio-economic implications. Consumers now leverage AI-powered recommendations, real-time price information, and mobile connectivity to make more informed decisions, blurring online/offline channels and shifting power toward buyers. The analysis highlights regional developments, from tech-enabled retail in the United States to mobile-first commerce in Africa and privacy-conscious innovation in Europe. We conclude by discussing strategic and entrepreneurial implications, arguing that firms and new ventures must adapt to an era of empowered, tech-savvy consumers to remain competitive. Managerial Abstract: Consumer purchasing is undergoing a tech-driven transformation. Digitally empowered “smart shoppers” are using smartphones, AI tools, and online platforms to find the best products, prices, and experiences, upending traditional retail models. This article outlines how personalized recommendations, dynamic pricing, and mobile payment systems are redefining shopping across the U.S., Africa, and Europe. The emerging trends offer opportunities and challenges for businesses. On one hand, companies can leverage AI and data analytics to engage customers with tailored offers and seamless omnichannel services. On the other hand, empowered consumers expect transparency, value, and convenience, and can easily switch loyalty. Managers and entrepreneurs should invest in digital strategies (from e-commerce and social media engagement to fintech integrations) that meet these rising expectations. Adapting to the smart shopping revolution will be critical for sustainable growth and competitiveness in the global consumer market.
Keywords
Smart shopping; Consumer empowerment; Digital platforms; Artificial intelligence; Global consumption trends
Citations
IRE Journals:
Adekunle Babasola
"Why Smart Shopping Is the Next Global Consumer Revolution" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 295-306
IEEE:
Adekunle Babasola
"Why Smart Shopping Is the Next Global Consumer Revolution" Iconic Research And Engineering Journals, 8(12)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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