Consumer Behaviour Toward Personalized Marketing in the Fashion Industry

@article{1709082,
      author = {Navya Gupta},
      title = {Consumer Behaviour Toward Personalized Marketing in the Fashion Industry},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {12},
      pages = {316-322},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1709082.pdf},
      abstract = {This study investigates the role of substantiated marketing in shaping consumer perceptions within the fashion industry. As brands increasingly rely on acclimatised gestures to engage guests, substantiated marketing focuses on customising product recommendations, promotions, and dispatches based on individual preferences. The exploration highlights how these strategies impact client satisfaction, fidelity, and trust. By examining consumer responses, the study sheds light on the effectiveness of substantiated marketing in fostering long-term brand connections. Ethical enterprises regarding data operation and consumer surveillance are also explored, emphasising the significance of transparency and consumer trust in the marketing process.},
      month = {June},
  }