Current Volume 8
Abstract
This study investigates the role of substantiated marketing in shaping consumer perceptions within the fashion industry. As brands increasingly rely on acclimatised gestures to engage guests, substantiated marketing focuses on customising product recommendations, promotions, and dispatches based on individual preferences. The exploration highlights how these strategies impact client satisfaction, fidelity, and trust. By examining consumer responses, the study sheds light on the effectiveness of substantiated marketing in fostering long-term brand connections. Ethical enterprises regarding data operation and consumer surveillance are also explored, emphasising the significance of transparency and consumer trust in the marketing process.
Citations
IRE Journals:
Navya Gupta
"Consumer Behaviour Toward Personalized Marketing in the Fashion Industry" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 316-322
IEEE:
Navya Gupta
"Consumer Behaviour Toward Personalized Marketing in the Fashion Industry" Iconic Research And Engineering Journals, 8(12)
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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