Emerging Trends and Innovation in Digital Marketing: A Study on Future Implications and Consumer Engagement

• Author(s): Lavanya Singh
• Paper ID: 1709086
• Page: 453-454
• Published Date: 12-06-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 8 Issue 12 June-2025

Abstract

This study explores emerging trends in digital marketing such as Artificial Intelligence (AI), Augmented Reality (AR), influencer marketing, voice search optimization, and personalized content. It analyzes how these innovations affect consumer engagement and anticipates future implications for brands and marketers. The digital marketing landscape is evolving rapidly with the integration of advanced technologies and shifting consumer expectations. A primary research survey was conducted with 70 respondents using google forms to understand how consumers perceive and interact with modern marketing strategies, such as personalized content, influencer marketing, artificial intelligence, and immersive experiences like AR and VR. The findings suggest that businesses adopting these trends experience higher consumer engagement and long-term loyalty.

Keywords

AI in marketing, consumer engagement, digital innovation, personalization, influencer marketing

Citations

IRE Journals:
Lavanya Singh "Emerging Trends and Innovation in Digital Marketing: A Study on Future Implications and Consumer Engagement" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 453-454

IEEE:
Lavanya Singh "Emerging Trends and Innovation in Digital Marketing: A Study on Future Implications and Consumer Engagement" Iconic Research And Engineering Journals, 8(12)