Emerging Trends and Innovation in Digital Marketing: A Study on Future Implications and Consumer Engagement

@article{1709086,
      author = {Lavanya Singh},
      title = {Emerging Trends and Innovation in Digital Marketing: A Study on Future Implications and Consumer Engagement},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {12},
      pages = {453-454},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1709086.pdf},
      abstract = {This study explores emerging trends in digital marketing such as Artificial Intelligence (AI), Augmented Reality (AR), influencer marketing, voice search optimization, and personalized content. It analyzes how these innovations affect consumer engagement and anticipates future implications for brands and marketers. The digital marketing landscape is evolving rapidly with the integration of advanced technologies and shifting consumer expectations. A primary research survey was conducted with 70 respondents using google forms to understand how consumers perceive and interact with modern marketing strategies, such as personalized content, influencer marketing, artificial intelligence, and immersive experiences like AR and VR. The findings suggest that businesses adopting these trends experience higher consumer engagement and long-term loyalty.},
      keywords = {AI in marketing, consumer engagement, digital innovation, personalization, influencer marketing},
      month = {June},
  }