Home / Current Issue / Paper 1709119
Consumer Satisfaction Report: Skin Care Products
Subject area: Management and Commerce · Area of research: Consumer Satisfaction
Abstract
In the modern era of consumerism, the skin care industry has emerged as one of the fastest-growing and highly competitive sectors within the personal care domain. With increasing awareness about personal hygiene, beauty standards, and self-care among consumers, especially in urban and semi-urban areas, the demand for effective, affordable, and trustworthy skin care products has significantly risen. Amid this rapid growth, understanding consumer satisfaction has become an essential priority for companies seeking to build brand loyalty and capture market share. This study explores various dimensions of consumer satisfaction specifically related to skin care products in the Indian market. It focuses on identifying the core factors that influence purchasing decisions such as product quality, ingredients, pricing, packaging, availability, brand image, promotional strategies, and after-sales service. The project also examines how demographic variables like age, gender, income level, and lifestyle preferences impact consumer choices.
References
[1] Marketing management by Philip Kotler, Kevin Lane and Keller Principles of marketing by Philip Kotler and Gary. M. Armstrong Social Marketing: Influencing Behaviors for Good by Philip Kotler, Eduardo L. Roberto, Nancy R. Lee
[2] Research paper from Dr.Edakkotte Shaji, Associate Professor & Head (vice principal) Post Graduate Department of Commerce, Government Arts & Science College, Meenchanda, Kozhikode, Kerala, India
[3] https://www.himalayawellness.com/
[4] https://lakmeindia.com/
[5] https://www.joypersonalcare.com/
[6] https://www.vaseline.com/us/en
[7] https://www.beiersdorf.com/brands/nivea
[8] https://www.nivea.in/
[9] https://mamaearth.in/product-category/skin
[10] https://www.ponds.com/us/en/home.html
[11] https://in.oriflame.com/
[12] https://www.mordorintelligence.com/industry-reports/india-cosmetics-products-market industry
[13] https://www.statista.com/forecasts/1268473/worldwide-revenue-skin-care-market
[14] https://www.dermstore.com/blog/skin-care-101/
[15] https://www.alliedmarketresearch.com/india-skin-care-products-market-A06651
[16] https://www.indianretailer.com/article/retail-people/trends/the-growth-of-skincare-market in-india-and-the-rise-of-informed-indian-customers.a7366/
[17] https://www.imarcgroup.com/india-beauty-personal-care-market
[18] https://yourstory.com/2021/12/skin-deep-market-trends-skincare-industry-india/amp
[19] https://www.researchgate.net/publication/356119366_Customer_Satisfaction_on_the_Qualit y_of_Services_of_Local_Skin_Care_Products
How to cite this paper
@article{1709119,
author = {Kuldeep Singh},
title = {Consumer Satisfaction Report: Skin Care Products},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {12},
pages = {432-437},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1709119.pdf},
abstract = {In the modern era of consumerism, the skin care industry has emerged as one of the fastest-growing and highly competitive sectors within the personal care domain. With increasing awareness about personal hygiene, beauty standards, and self-care among consumers, especially in urban and semi-urban areas, the demand for effective, affordable, and trustworthy skin care products has significantly risen. Amid this rapid growth, understanding consumer satisfaction has become an essential priority for companies seeking to build brand loyalty and capture market share. This study explores various dimensions of consumer satisfaction specifically related to skin care products in the Indian market. It focuses on identifying the core factors that influence purchasing decisions such as product quality, ingredients, pricing, packaging, availability, brand image, promotional strategies, and after-sales service. The project also examines how demographic variables like age, gender, income level, and lifestyle preferences impact consumer choices.},
month = {June},
}