Current Volume 8
Abstract
In the modern era of consumerism, the skin care industry has emerged as one of the fastest-growing and highly competitive sectors within the personal care domain. With increasing awareness about personal hygiene, beauty standards, and self-care among consumers, especially in urban and semi-urban areas, the demand for effective, affordable, and trustworthy skin care products has significantly risen. Amid this rapid growth, understanding consumer satisfaction has become an essential priority for companies seeking to build brand loyalty and capture market share. This study explores various dimensions of consumer satisfaction specifically related to skin care products in the Indian market. It focuses on identifying the core factors that influence purchasing decisions such as product quality, ingredients, pricing, packaging, availability, brand image, promotional strategies, and after-sales service. The project also examines how demographic variables like age, gender, income level, and lifestyle preferences impact consumer choices.
Citations
IRE Journals:
Kuldeep Singh
"Consumer Satisfaction Report: Skin Care Products" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 432-437
IEEE:
Kuldeep Singh
"Consumer Satisfaction Report: Skin Care Products" Iconic Research And Engineering Journals, 8(12)
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