The Contribution of Gig Workers in The Food Delivery System in Prayagraj City

References

[1] to Students of Osmania University. International Journal of Business and Management Invention (IJBMI), 11(4). ISSN (Online): 2319-8028, ISSN (Print): 2319-801X.

[2] Tandon, A., & Kaur, P. (2021). Why do people purchase from food delivery apps? A consumer value perspective. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102667

[3] John, K.T. (2021). Digital disruption: The hyperlocal delivery and cloud kitchen future of food services in post-COVID India. International Hospitality Review. Emerald Publishing. https://doi.org/10.1108/IHR-06-2021-0045

[4] Trivedi, K.S., & Singh, A. (2021). Twitter sentiment analysis of App-based Online Food Delivery Companies. Global Knowledge Memory and Communication, Emerald Publishing. https://doi.org/10.1108/GKMC-04-2020-0056

[5] Gera, B., & Jain, R. (2020). Post Purchase Behaviour of the Consumers towards Digital Food Ordering and Delivery Service. International Journal for Research in Applied Science & Engineering Technology, 8(3). ISSN: 2321-9653.

[6] Savitri, D., Putri, K.D., & Hannan, S. (2020). The Effect of Innovation and Marketing Mix Toward Brand Image and Usage Decision in the Online Food Delivery Services Industry. Asian Pacific Management and Business Application. P-ISSN: 2252-8997, E-ISSN: 2615-1010.

[7] Venkatesh, R., & Gunashekar, K. (2020). A Study on the Effectiveness of Digital Marketing Strategies of Online Food Delivery Enterprises concerning Foodpanda and Zomato. International Journal of Innovative Research in Management Studies (IJIRMS), 4(12).

[8] Bhanot, T. (2020). Assessing the Emergence of Zomato as the Market Leader in the Online Food Service Segment in India in Terms of Marketing and Consumer Perception. International Journal of Science and Research, 9(7).

[9] Borah Prakash, A.V., & Verma, M. (2020). A Study on the Impact of Digital Marketing Communication on Consumers: About Online Food Delivery. Indian Institute of Management Kozhikode, 4th International Conference on Marketing, Technology & Society.

[10] Kaur, P., Dhir, A., Talwar, S., & Ghuman, K. (2021). The value proposition of food delivery apps from the perspective of the theory of consumption value. International Journal of Contemporary Hospitality Management, 33(4). Emerald Publishing. https://doi.org/10.1108/IJCHM-05-2020-0477

[11] Sai, M.R. (2020). Factors Affecting the Buying Decision Process of Consumers Using Food Delivery Apps in Bangalore. International Journal of Advanced Research Ideas and Innovations in Technology, 6(2).

[12] Thamaraiselvan, N., Jayadevan, G.R., & Chandrasekar, K.S. (2019). Digital Food Delivery Apps Revolutionising Food Products Marketing in India.

[13] Raina, A., Singh, V., & Thakur, A.S. (2019). Popularity of Online Food Ordering and Delivery Services – A Comparative Study Between Zomato, Swiggy and UberEats in Ludhiana. International Journal of Management, Technology and Engineering, 9(3).

[14] Koiri, S.K., Mukherjee, S., & Dutta, S. (2019). A Study on Determining The Factors Impacting Consumer Perception Regarding The Online Food Delivery Apps in Guwahati. GIS-Business, 14(6).

[15] Saxena, A. (2019). An Analysis of Online Food Ordering Applications in India: Zomato and Swiggy. International Conference on Recent Trends in Humanities, Technology, Management & Social Development (RTHTMS 2K19), KIET School of Management, Ghaziabad.

[16] Wikipedia. Marketing. Retrieved from: http://en.m.wikipedia.org/wiki/marketing

[17] HCG. Demystifying the Online Food Consumer. Retrieved from: https://www.image-src.hcg.com/Images/Demystifying-the-Online-Food 238295.pdf

[18] McKinsey & Company. The Changing Market for Food Delivery. Retrieved from: http://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-changing-market-for-food-delivery

[19] Statista. Online Food Delivery in India – Market Outlook. Retrieved from: https://www.statista.com/outlook/dmo/eservices/online-food-delivery/india

[20] Statista. Online Food Delivery Worldwide – Market Outlook. Retrieved from: https://www.statista.com/outlook/dmo/eservices/online-food-delivery/worldwide

[21] Statista. Most Popular Food Delivery Apps in India. Retrieved from: https://www.statista.com/statistics/1149293/india-popular-food-delivery-apps/

[22] Statista. Zomato Dine-out Revenue Statistics. Retrieved from: https://www.statista.com/statistics/1118338/zomato-dine-out-revenue/

[23] StartupTalky. Zomato Success Story. Retrieved from: https://startuptalky.com/zomato-success-story/

[24] StartupTalky. Swiggy Success Story. Retrieved from: https://startuptalky.com/swiggy-success-story/

[25] StartupTalky. Dunzo Success Story. Retrieved from: "'+,45;<>?HIMNOcdyz‹ìÖìÀìÀìªìÀìÖìÀìÖì”ì~ìj`SHSHShÎDH*OJPJQJhÎDhÎDOJPJQJhÇþOJPJQJ&h^~ B*CJ(OJQJ\�^JaJ(ph*hÎD@ˆýÿB*CJ(OJQJ\�^JaJ(ph*hÎD@ˆÿÿB*CJ(OJQJ\�^JaJ(ph*hÎD@ˆüÿB*CJ(OJQJ\�^JaJ(ph*hÎD@ˆûÿB*CJ(OJQJ\�^JaJ(ph*hÎD@ˆþÿB*CJ(OJQJ\�^JaJ(ph&hÎDB*CJ(OJQJ\�^JaJ(phNO�²³´µ­®'ðæææÑ¿¿µµµµ¢¢$„d$If^„a$gdÇþ $¤a$gdÇþ„ñÿ„ dð¤]„ñÿ^„ gd^~ $„ñÿ„ dð¤]„ñÿ^„ a$gd^~ $¤a$gdÇþ$d¤¤a$gdÇþ [Some characters in this reference could not be displayed correctly — please refer to the published PDF for the full reference.]

[26] [Some characters in this reference could not be displayed correctly — please refer to the published PDF for the full reference.]

@article{1709157,
      author = {Suraj Prakash Mishra, Dr. Harshmani Singh, Anshuman Pandey},
      title = {The Contribution of Gig Workers in The Food Delivery System in Prayagraj City},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {12},
      pages = {1052-1067},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1709157.pdf},
      abstract = {The gig economy refers to a free-market system where temporary, flexible jobs are common, and organizations hire independent workers for short-term engagements. The word ?gig? is a slang term for a job or task that lasts a defined period. Examples of gig workers include freelancers, independent contractors, project-based workers, and those hired on a temporary or part-time basis. These jobs are typically facilitated through digital platforms or mobile apps that connect service providers with customers. Gig workers are generally characterized by short-term contracts, freelance assignments, or on-demand services, performed independently rather than under formal employment. Common examples include ride-sharing drivers (such as those working for Ola Bike), food delivery workers (like those employed by Zomato, Swiggy, Domino?s, or Citymall), as well as freelance writers, designers, programmers, and online tutors. These workers operate in a dynamic labor market that provides flexibility but also comes with challenges such as limited job security, lack of employee benefits, and unpredictable income. In the food delivery ecosystem, gig workers are crucial. They work flexibly, accepting orders and delivering food via apps like Zomato or Swiggy. Their working hours are not fixed, and they earn money based on the number of deliveries completed. In cities like Prayagraj, they play a vital role in ensuring timely and safe food delivery. However, their work is not without difficulties. Long hours, traffic congestion, poor weather conditions, and low earnings often create stressful working conditions. Moreover, they usually lack health insurance and benefits that regular employees receive. To improve their working conditions, food delivery companies should consider providing better safety equipment, health support, and fair compensation. Offering these basic necessities would enhance their well-being and contribute to a more reliable and efficient food delivery system. In Prayagraj, gig workers mainly associate with leading food delivery apps like Zomato and Swiggy. These platforms become especially active during high-demand times, such as the upcoming Maha Kumbh Mela 2025, which is expected to create numerous gig job opportunities. Workers should evaluate which platforms provide better incentives and order volumes in their area to make the most of their efforts. To maximize earnings, gig workers are encouraged to offer excellent service that could result in customer tips?research shows that tips can contribute over 53% of a delivery worker?s income. Additionally, working during peak hours or major events significantly boosts income due to high demand. The Uttar Pradesh government is also stepping in to support gig workers by providing e-labour cards, granting them access to social security benefits. All gig workers are advised to register on the e-Shram portal by April 30, 2025, to be eligible for health insurance and other welfare schemes. Awareness about labor rights is essential, especially in light of these recent government initiatives. Above all, gig workers must prioritize safety, particularly during busy seasons like the Kumbh Mela, and take full advantage of health insurance schemes introduced in the 2025 state budget for their protection and well-being.},
      month = {June},
  }