Current Volume 8
Abstract
This research paper examines consumer preferences for Coca-Cola products, analyzing demographic influences, health considerations, and brand loyalty. Based on a sample survey of 100 respondents, the study identifies key trends shaping soft drink consumption patterns. Key Findings: Taste remains the dominant purchase driver (58%), though 60% of consumers now factor in health concerns, particularly among females (42% prefer Diet Coke/Zero Sugar). Strong generational divides exist: Millennials (25-34 years) show highest preference for Zero Sugar variants (55%) Older consumers (45+) maintain classic Coke loyalty (55% rural preference) Price sensitivity threatens retention, with 45% willing to switch brands for cheaper alternatives. Methodology: Mixed-method analysis combining survey data, market basket analytics, and comparative benchmarking against industry reports. Statistical validation includes chi-square tests (?²=6.32 for gender-health correlation) and regression modeling (r=0.72 for age-zero sugar preference). Strategic Implications: Urgent need for health-conscious product innovation (e.g., stevia-sweetened options) Geographic marketing differentiation (urban digital campaigns vs. rural traditional media) Bundled pricing strategies to combat competitor threats This study provides actionable insights for Coca-Cola’s product development and targeted marketing in an increasingly health-aware, price-sensitive market.
Citations
IRE Journals:
Shivam Mishra
"Consumer Preference Regarding Coca Cola & It’s Product: A Sample Analysis" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 438-442
IEEE:
Shivam Mishra
"Consumer Preference Regarding Coca Cola & It’s Product: A Sample Analysis" Iconic Research And Engineering Journals, 8(12)
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