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Consumer Preference Regarding Coca Cola & It?s Product: A Sample Analysis
Subject area: Management and Commerce · Area of research: Consumer Preference
Abstract
This research paper examines consumer preferences for Coca-Cola products, analyzing demographic influences, health considerations, and brand loyalty. Based on a sample survey of 100 respondents, the study identifies key trends shaping soft drink consumption patterns. Key Findings: Taste remains the dominant purchase driver (58%), though 60% of consumers now factor in health concerns, particularly among females (42% prefer Diet Coke/Zero Sugar). Strong generational divides exist: Millennials (25-34 years) show highest preference for Zero Sugar variants (55%) Older consumers (45+) maintain classic Coke loyalty (55% rural preference) Price sensitivity threatens retention, with 45% willing to switch brands for cheaper alternatives. Methodology: Mixed-method analysis combining survey data, market basket analytics, and comparative benchmarking against industry reports. Statistical validation includes chi-square tests (??=6.32 for gender-health correlation) and regression modeling (r=0.72 for age-zero sugar preference). Strategic Implications: Urgent need for health-conscious product innovation (e.g., stevia-sweetened options) Geographic marketing differentiation (urban digital campaigns vs. rural traditional media) Bundled pricing strategies to combat competitor threats This study provides actionable insights for Coca-Cola?s product development and targeted marketing in an increasingly health-aware, price-sensitive market.
How to cite this paper
@article{1709166,
author = {Shivam Mishra},
title = {Consumer Preference Regarding Coca Cola & It?s Product: A Sample Analysis},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {12},
pages = {438-442},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1709166.pdf},
abstract = {This research paper examines consumer preferences for Coca-Cola products, analyzing demographic influences, health considerations, and brand loyalty. Based on a sample survey of 100 respondents, the study identifies key trends shaping soft drink consumption patterns.
Key Findings:
Taste remains the dominant purchase driver (58%), though 60% of consumers now factor in health concerns, particularly among females (42% prefer Diet Coke/Zero Sugar).
Strong generational divides exist:
Millennials (25-34 years) show highest preference for Zero Sugar variants (55%)
Older consumers (45+) maintain classic Coke loyalty (55% rural preference)
Price sensitivity threatens retention, with 45% willing to switch brands for cheaper alternatives.
Methodology: Mixed-method analysis combining survey data, market basket analytics, and comparative benchmarking against industry reports. Statistical validation includes chi-square tests (??=6.32 for gender-health correlation) and regression modeling (r=0.72 for age-zero sugar preference).
Strategic Implications:
Urgent need for health-conscious product innovation (e.g., stevia-sweetened options)
Geographic marketing differentiation (urban digital campaigns vs. rural traditional media)
Bundled pricing strategies to combat competitor threats
This study provides actionable insights for Coca-Cola?s product development and targeted marketing in an increasingly health-aware, price-sensitive market.},
month = {June},
}