Current Volume 8
Abstract
Marketing is all about influencing people's decisions. And while logic plays an important role in decision-making, it's often emotion that drives us to take action. Emotional appeals in marketing can create a powerful connection between the customer and the brand. By appealing to people's emotions, marketers can tap into their deepest desires, fears, and needs, and create a sense of urgency that drives them to take action. In this blog post, we'll explore the power of emotional appeals in marketing and why people make decisions based on emotion. We'll also delve into the science behind emotional appeals and provide examples of successful marketing campaigns that have used emotional appeals to drive results. Finally, we'll discuss the importance of balancing emotion and logic in marketing to create campaigns that truly resonate with target audience.
Citations
IRE Journals:
Dr. Manish Singh
"Impact of Emotional Appeals in Advertising" Iconic Research And Engineering Journals Volume 8 Issue 12 2025 Page 727-732
IEEE:
Dr. Manish Singh
"Impact of Emotional Appeals in Advertising" Iconic Research And Engineering Journals, 8(12)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12