Impact of Emotional Appeals in Advertising

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@article{1709175,
      author = {Dr. Manish Singh},
      title = {Impact of Emotional Appeals in Advertising},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {12},
      pages = {727-732},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1709175.pdf},
      abstract = {Marketing is all about influencing people's decisions. And while logic plays an important role in decision-making, it's often emotion that drives us to take action. Emotional appeals in marketing can create a powerful connection between the customer and the brand. By appealing to people's emotions, marketers can tap into their deepest desires, fears, and needs, and create a sense of urgency that drives them to take action. In this blog post, we'll explore the power of emotional appeals in marketing and why people make decisions based on emotion. We'll also delve into the science behind emotional appeals and provide examples of successful marketing campaigns that have used emotional appeals to drive results. Finally, we'll discuss the importance of balancing emotion and logic in marketing to create campaigns that truly resonate with target audience.},
      month = {June},
  }