Marketing and Advertising for Imported Car Detailing Businesses: Strategies to Attract Clients

• Author(s): Romário Junior dos Santos Luz
• Paper ID: 1709533
• Page: 961-966
• Published Date: 25-07-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 1 July-2025

Abstract

In an increasingly competitive automotive services market, businesses specializing in detailing imported vehicles must adopt tailored marketing and advertising strategies to attract and retain discerning clients. This article examines the effectiveness of social media marketing, digital advertising, experiential event marketing, customer relationship management, and branding in differentiating premium imported car detailing services. Leveraging visual storytelling on platforms such as Instagram and TikTok, precision targeting through search engine marketing, and engagement via luxury car events enables these businesses to communicate exclusivity and quality. Additionally, reputation management and data-driven marketing approaches further enhance client acquisition and loyalty. The integration of these multifaceted strategies is essential for sustaining competitive advantage in the niche market of imported car detailing.

Keywords

Imported car detailing, digital marketing, social media strategy, experiential marketing, customer relationship management.

Citations

IRE Journals:
Romário Junior dos Santos Luz "Marketing and Advertising for Imported Car Detailing Businesses: Strategies to Attract Clients" Iconic Research And Engineering Journals Volume 9 Issue 1 2025 Page 961-966

IEEE:
Romário Junior dos Santos Luz "Marketing and Advertising for Imported Car Detailing Businesses: Strategies to Attract Clients" Iconic Research And Engineering Journals, 9(1)