Abstract
Public Relations is a terminology that is frequently used to refer to the relationship between two or more individuals or groups who have common interests. It involves the efforts that are made by an individual, institutions or groups of people to win the support of those who are members of the community with whom they interact, encounter or associate, and whose co-operation is required. In the sports circles public relations has to reside in designing and managing a long-term relationship with the athletes, spectators, sponsors and community. The relationship with any of these four shareholders can be addressed through public relations, a marketing communication technique that brings value both for the company sending the message, and for other categories interested in its well-being.The absence of good public relations among personnel involved in the various aspects of sports is bound to lead to unnecessary friction, frustration, disorder, division, unproductively and general lack of support or goodwill. The purpose of this paper is to introduce the reader to the relationships between PR and Physical Education and sports management. It exploreshow sports public relations practitioners have developed a range of successful strategies and tactics forinfluencing media coverage, and supporting the sport’s domains. The authors conclude that the effectiveuse of Public Relations in sport can generate conversion, facilitate sport representatives positioning, andmaintain continued sport sustenance.
Citations
IRE Journals:
Prof. (Dr.) Priti Pandey
"Scope and Importance of Public Relations to Physical Education and Sports" Iconic Research And Engineering Journals Volume 7 Issue 2 2023 Page 813-817
IEEE:
Prof. (Dr.) Priti Pandey
"Scope and Importance of Public Relations to Physical Education and Sports" Iconic Research And Engineering Journals, 7(2)
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