A Conceptual Framework for Improving Marketing Outcomes Through Targeted Customer Segmentation and Experience Optimization Models

• Author(s): Oyenmwen Umoren ; Paul Uche Didi ; Oluwatosin Balogun ; Ololade Shukrah Abass ; Oluwatolani Vivian Akinrinoye
• Paper ID: 1710098
• Page: 347-357
• Published Date: 31-10-2020
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 4 Issue 4 October-2020

Abstract

In an increasingly competitive marketplace, organizations must leverage precise customer insights and tailored experiences to drive superior marketing outcomes. This paper proposes a comprehensive conceptual framework that integrates targeted customer segmentation with experience optimization models to enhance customer satisfaction, loyalty, and revenue growth. Drawing from multidisciplinary streams—including segmentation theory, customer experience management, and performance measurement—we identify key segmentation bases (demographic, psychographic, behavioral, and value-based) and link them to tailored experience design dimensions (personalization, omnichannel consistency, and emotional engagement). The framework further incorporates feedback loops and performance metrics to enable continuous refinement and alignment with strategic objectives. By articulating the relationships among segmentation precision, experiential customization, and marketing performance, the model offers both theoretical insights and practical guidance for marketers seeking to optimize resource allocation and customer-centric strategies. Future research directions and managerial implications are discussed to support empirical validation and adoption in diverse industry contexts.

Keywords

Customer Segmentation, Experience Optimization, Marketing Performance, Personalization, Conceptual Framework, Customer-Centric Strategy.

Citations

IRE Journals:
Oyenmwen Umoren , Paul Uche Didi , Oluwatosin Balogun , Ololade Shukrah Abass , Oluwatolani Vivian Akinrinoye "A Conceptual Framework for Improving Marketing Outcomes Through Targeted Customer Segmentation and Experience Optimization Models" Iconic Research And Engineering Journals Volume 4 Issue 4 2020 Page 347-357

IEEE:
Oyenmwen Umoren , Paul Uche Didi , Oluwatosin Balogun , Ololade Shukrah Abass , Oluwatolani Vivian Akinrinoye "A Conceptual Framework for Improving Marketing Outcomes Through Targeted Customer Segmentation and Experience Optimization Models" Iconic Research And Engineering Journals, 4(4)