Abstract
This article examines the strategic use of Google Ads and digital marketing in real estate launches, emphasizing how targeted online advertising can generate qualified leads and improve sales outcomes. Drawing on academic evidence, it highlights the effectiveness of digital advertising in boosting real estate sales, particularly when campaigns are tailored to local market conditions and consumer profiles. The discussion explores practical applications, including geographic targeting, keyword strategies, bidding models, and creative optimization, while also addressing challenges related to privacy changes and geolocation accuracy. Advanced approaches such as geo-conquesting, remarketing, and behavioral targeting are evaluated in light of their potential benefits and risks. By integrating precise audience segmentation, conversion-focused landing pages, and data-driven campaign measurement, real estate developers and brokers can transform property launches into predictable, evidence-based processes that enhance both efficiency and market insight.
Keywords
Google Ads; Digital Marketing; Real Estate Launches; Geotargeting; Online Advertising; Lead Generation; Campaign Optimization.
Citations
IRE Journals:
Ricardo Garcez de Borja Dias "Leveraging Google Ads and Digital Marketing Strategies for Real Estate Launches" Iconic Research And Engineering Journals Volume 9 Issue 3 2025 Page 988-990
IEEE:
Ricardo Garcez de Borja Dias
"Leveraging Google Ads and Digital Marketing Strategies for Real Estate Launches" Iconic Research And Engineering Journals, 9(3)
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