Abstract
Customer experience (CX) has become one of the primary differentiators of businesses in the hyper-competitive marketplace of all industries nowadays. In the wake of the rapid development of artificial intelligence (AI), businesses can now afford to reinvent their relationships with customers by making them more personal, efficient, and proactive than they have never been. The paper examines the ways AI is transforming the customer experience landscape, including the use of AI in data-driven personalization, real-time service delivery, predictive analytics, and automated support. Using technologies like machine learning, natural language processing, and conversational AI, not only are businesses satisfying the growing customer expectations, but also achieving strategic benefits by operational efficiencies and insights into the customers. AI implementation into the CX is no longer a concept of the future but a reality of the present that is changing how businesses interact, maintain, and expand their customer base. This paper looks at the industry trends, effective deployments, and the pitfalls that organizations encounter in their efforts to use AI to develop meaningful and scalable customer experiences.
Citations
IRE Journals:
Adnan Ghaffar
"AI and Customer Experience: The New Business Superpower" Iconic Research And Engineering Journals Volume 9 Issue 4 2025 Page 564-572
IEEE:
Adnan Ghaffar
"AI and Customer Experience: The New Business Superpower" Iconic Research And Engineering Journals, 9(4)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 8:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12