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Customer Lifetime Value Prediction
Subject area: Science,Engineering and Technology · Area of research: Data Science
DOI: https://doi.org/10.64388/IREV9I5-1712215
Abstract
In the contemporary business landscape, organizations are shifting from transactional metrics to a more relationship-oriented view of their customers. Central to this evolution is the concept of Customer Lifetime Value (CLV), a forward-looking prediction of the total net profit a business can expect from a customer over the entire duration of their relationship.4 Unlike metrics that measure past performance, predictive CLV uses data to forecast future value, empowering businesses to make proactive, data-informed decisions regarding marketing spend, customer acquisition, and retention strategies.6 The ability to accurately predict CLV allows a company to identify its most valuable customers, tailor its engagement strategies, and ultimately foster long-term, sustainable growth.
How to cite this paper
@article{1712215,
author = {Devansh Mishra, Deepam Singh, Dr. Ishrat Ali, Prof. Sanjay Pachauri},
title = {Customer Lifetime Value Prediction},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {9},
number = {5},
pages = {1833-1836},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1712215.pdf},
abstract = {In the contemporary business landscape, organizations are shifting from transactional metrics to a more relationship-oriented view of their customers. Central to this evolution is the concept of Customer Lifetime Value (CLV), a forward-looking prediction of the total net profit a business can expect from a customer over the entire duration of their relationship.4 Unlike metrics that measure past performance, predictive CLV uses data to forecast future value, empowering businesses to make proactive, data-informed decisions regarding marketing spend, customer acquisition, and retention strategies.6 The ability to accurately predict CLV allows a company to identify its most valuable customers, tailor its engagement strategies, and ultimately foster long-term, sustainable growth.},
month = {November},
doi = {https://doi.org/10.64388/IREV9I5-1712215}
}