Abstract
India is a country of multiple languages, cultures, and identities. This rich diversity directly affects how people receive news and how political messages reach them. Regional media, which includes news channels, newspapers, and digital platforms in local languages, has become a powerful part of political communication. In many places, people rely more on language-based media than national channels because they feel it is closer to their identity and talks about their regional issues. As a result, regional media plays an important role in shaping political ideas, increasing voting awareness, and supporting the idea of political pluralism, which means that many political parties and voices can exist in a democracy. This paper studies how regional media contributes to democracy and political pluralism, and how it is influenced by ownership and political interests. The study mainly uses the Political Economy of Media Theory, which explains how media content is controlled by those who own it and how their political or business interests influence news. In India, it is common to see media houses owned by political families, business magnates and supporters of regional parties. This situation affects editorial independence and may lead to biased news reporting. Instead of showing all perspectives fairly, regional media sometimes promotes selected leaders and avoids stories that can harm the party or business group linked to the media owner. To understand public perception, a survey was conducted with 100 people who regularly watch regional news. The results showed that most viewers are aware that regional media has bias, yet they still trust it more than national media because it reflects their language, community values, and local issues. Many respondents believe that ownership strongly influences how news is presented and that media houses protect their owners’ political and economic interests. This means that regional media has two sides: it gives a voice to local people, but it can also become a tool for political influence. The findings suggest that regional media strengthens democracy when it highlights local issues, encourages participation, and creates awareness about policies affecting regional interests. However, it weakens democracy when it becomes a platform for propaganda, hides corruption, or selectively glorifies leaders. Therefore, the future of democratic communication in India depends on how responsibly regional media is regulated and how aware the public is while consuming news. Media literacy programs, transparent ownership policies, and ethical journalism standards are required to ensure that regional media truly supports political pluralism. If regional media becomes more transparent and unbiased, it can remain a strong pillar of India’s democratic system.
Citations
IRE Journals:
Bhumika Sharma, Dr. Shivendu Kumar Rai "The Regional Lens: Regional Media and Political Pluralism in India" Iconic Research And Engineering Journals Volume 9 Issue 5 2025 Page 1675-1679 ttps://doi.org/10.64388/IREV9I5-1712322
IEEE:
Bhumika Sharma, Dr. Shivendu Kumar Rai
"The Regional Lens: Regional Media and Political Pluralism in India" Iconic Research And Engineering Journals, 9(5) ttps://doi.org/10.64388/IREV9I5-1712322
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