Home / Current Issue / Paper 1714150
A Study on User Perception and Awareness Towards Online Courses
Subject area: Management and Commerce · Area of research: Marketing
DOI: https://doi.org/10.64388/IREV9I8-1714150
Abstract
The rapid growth of digital technology has significantly transformed the education sector, leading to increased adoption of online courses across different learner groups. This study examines user perception and awareness towards online courses, focusing on satisfaction, trust, learning experience, flexibility, and convenience. A descriptive research design was adopted using primary data collected from 124 respondents comprising students and working professionals. Data were gathered through a structured questionnaire and analyzed using percentage analysis, reliability testing, chi-square, correlation, and ANOVA. The results indicate high awareness and familiarity with online courses, primarily driven by social media and online advertisements. While flexibility and accessibility motivate adoption, factors such as certification trust and instructional quality influence satisfaction levels. The study highlights that online learning has become an essential educational mode; however, improvements in interaction, certification credibility, and learning engagement are required to enhance user experience. The findings emphasize the importance of learner-centric strategies for sustainable growth of online education platforms.
Keywords
Online Courses, User Perception, Awareness, E-learning, Customer Satisfaction, Digital Education
How to cite this paper
@article{1714150,
author = {Pedalla Guna Sagar Reddy},
title = {A Study on User Perception and Awareness Towards Online Courses},
journal = {Iconic Research And Engineering Journals},
year = {2026},
volume = {9},
number = {8},
pages = {240-242},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1714150.pdf},
abstract = {The rapid growth of digital technology has significantly transformed the education sector, leading to increased adoption of online courses across different learner groups. This study examines user perception and awareness towards online courses, focusing on satisfaction, trust, learning experience, flexibility, and convenience. A descriptive research design was adopted using primary data collected from 124 respondents comprising students and working professionals. Data were gathered through a structured questionnaire and analyzed using percentage analysis, reliability testing, chi-square, correlation, and ANOVA. The results indicate high awareness and familiarity with online courses, primarily driven by social media and online advertisements. While flexibility and accessibility motivate adoption, factors such as certification trust and instructional quality influence satisfaction levels. The study highlights that online learning has become an essential educational mode; however, improvements in interaction, certification credibility, and learning engagement are required to enhance user experience. The findings emphasize the importance of learner-centric strategies for sustainable growth of online education platforms.},
keywords = {Online Courses, User Perception, Awareness, E-learning, Customer Satisfaction, Digital Education},
month = {February},
doi = {https://doi.org/10.64388/IREV9I8-1714150}
}