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Customer Satisfaction on SHG Loans - A Case Study On APCOB

Keerthana Pallekonda Dr. T. Prameela

Subject area: Management and Commerce  ·  Area of research: Banking and Finance

DOI: 10.64388/IREV9I10-1716882

Abstract

In India, Self-Help Groups (SHGs) have emerged as one of the most effective tools for advancing rural development, women's empowerment, and financial inclusion. These organizations unite women from comparable socioeconomic situations to pool their savings and support one another financially. Women who join SHGs have access to finance options that enable them to launch small enterprises, increase their income, and become financially independent. By providing loans and financial support for income-generating activities, the Andhra Pradesh State Cooperative Bank (APCOB) significantly contributes to the growth of the Self-Help Group (SHG) movement. APCOB's initiatives help raise rural women's living standards and promote community self-sufficiency. The goal of the study "Customer Satisfaction on SHG Loans – A Study on APCOB" is to assess how satisfied SHG members are with the bank's loan services and how these services affect their social and economic growth. 53 SHG members who took loans from APCOB provided primary data for the study. To readily interpret the results, the acquired data was examined using basic statistical methods like percentages and tabular presentation. Additionally, they were pleased with the fair interest rates, prompt help from bank employees, and the helpful function of field officers. Positive benefits like increased family income, improved saving practices, business growth, and increased financial confidence were reported by numerous SHG members. The report did note several difficulties with the SHG loan procedure, though. Long paperwork, loan sanctioning delays, and the need for further financial literacy training were among the problems raised by respondents. Overall, the study shows that APCOB's SHG loan program significantly improves rural women's socioeconomic circumstances. In addition to assisting with revenue generation, APCOB promotes women's independence and self-assurance by offering easily accessible and reasonably priced financing.

Keywords

Self Help Groups, Customer Satisfaction, APCOB, Cooperative Banking, Women Empowerment.

References

[1] NABARD (2022). Status of Microfinance in India 2021–22. National Bank for Agriculture and Rural Development, Mumbai.

[2] APCOB Annual Report (2023). Andhra Pradesh State Cooperative Bank Ltd., Hyderabad.

[3] Karmakar, K. G. (2016). Rural Credit and Self-Help Groups in India. Sage Publications, New Delhi.

[4] Dr. C. R. Kothari & Gaurav Garg (2019). Research Methodology: Methods and Techniques. New Age International Publishers, New Delhi.

[5] Rajasekhar, D. & Veerashekharappa (2002). Microfinance and Poverty Reduction: Lessons from Self Help Groups in Karnataka. Institute for Social and Economic Change, Bangalore.

[6] Government of India (2021). Economic Survey of India 2020–21, Ministry of Finance, New Delhi.

[7] Reddy, C. S. & Manak, S. (2005). Self-Help Groups: A Keystone of Microfinance in India – Women Empowerment and Social Security. APMAS Publication, Hyderabad.

[8] Subramani, J. & Ganesan, M. (2018). “A Study on Customer Satisfaction towards SHG Loans in Rural Banks.” International Journal of Management and Social Science Research Review, 6(3), 45–52.

[9] APCOB Website. (2024). https://www.apcob.org/ Accessed for institutional data and SHG loan details.

[10] Reserve Bank of India (2023). Report on Trend and Progress of Banking in India 2022 23. RBI Publications, Mumbai.

[11] NABARD (2023). Microfinance and Financial Inclusion Report 2022–23. National Bank for Agriculture and Rural Development, Mumbai.

[12] Singh, S., & Bansal, S. (2020). “Impact of Self-Help Groups on Women Empowerment in Rural India.” International Journal of Social Economics, 47(9), 1203–1218.

[13] Chandrashekar, H. & Lokesh, M. U. (2017). Microfinance through SHGs and Its Impact on Rural Development. Himalaya Publishing House, Mumbai.

[14] Dr. S. Gurusamy (2018). Banking Theory: Law and Practice. Tata McGraw Hill Education, New Delhi.

[15] National Rural Livelihoods Mission (NRLM) (2022). Annual Report on SHG-Bank Linkage and Rural Livelihoods Promotion. Ministry of Rural Development, Government of India, New Delhi.

[16] Manimekalai, N., & Rajeshwari, G. (2019). “Self-Help Groups and Their Role in Socio-Economic Empowerment of Rural Women in India.” Journal of Rural Development, 38(2), 267–282.

[17] Rao, V. M., & Lalitha, N. (2021). Microfinance in India: Emerging Trends and Challenges. Concept Publishing Company, New Delhi.

[18] Kumar, A., & Sharma, P. (2020). “Customer Perception and Satisfaction in Cooperative Banks: A Comparative Study.” Indian Journal of Finance and Banking, 9(2), 78–89.

[19] Planning Commission of India (2014). Evaluation Study on Self Help Groups.

[20] Programme Evaluation Organisation, Government of India, New Delhi.

[21] World Bank (2022). Empowering Women through Self-Help Groups in India: Lessons from the National Rural Livelihoods Mission. World Bank Report, Washington D.C.

How to cite this paper

Keerthana Pallekonda, Dr. T. Prameela "Customer Satisfaction on SHG Loans - A Case Study On APCOB" Iconic Research And Engineering Journals Volume 9 Issue 10 2026 Page 3192-3204 https://doi.org/10.64388/IREV9I10-1716882
Keerthana Pallekonda, Dr. T. Prameela "Customer Satisfaction on SHG Loans - A Case Study On APCOB" Iconic Research And Engineering Journals, vol. 9, no. 10, Apr. 2026, doi: https://doi.org/10.64388/IREV9I10-1716882
Keerthana Pallekonda, Dr. T. Prameela (2026). Customer Satisfaction on SHG Loans - A Case Study On APCOB. Iconic Research And Engineering Journals, 9(10). doi: https://doi.org/10.64388/IREV9I10-1716882
Keerthana Pallekonda, Dr. T. Prameela "Customer Satisfaction on SHG Loans - A Case Study On APCOB" Iconic Research And Engineering Journals, vol. 9, no. 10, Apr. 2026. Crossref, https://doi.org/10.64388/IREV9I10-1716882
@article{1716882,
      author = {Keerthana Pallekonda, Dr. T. Prameela},
      title = {Customer Satisfaction on SHG Loans - A Case Study On APCOB},
      journal = {Iconic Research And Engineering Journals},
      year = {2026},
      volume = {9},
      number = {10},
      pages = {3192-3204},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1716882.pdf},
      abstract = {In India, Self-Help Groups (SHGs) have emerged as one of the most effective tools for advancing rural development, women's empowerment, and financial inclusion. These organizations unite women from comparable socioeconomic situations to pool their savings and support one another financially. Women who join SHGs have access to finance options that enable them to launch small enterprises, increase their income, and become financially independent. By providing loans and financial support for income-generating activities, the Andhra Pradesh State Cooperative Bank (APCOB) significantly contributes to the growth of the Self-Help Group (SHG) movement. APCOB's initiatives help raise rural women's living standards and promote community self-sufficiency. The goal of the study "Customer Satisfaction on SHG Loans – A Study on APCOB" is to assess how satisfied SHG members are with the bank's loan services and how these services affect their social and economic growth. 53 SHG members who took loans from APCOB provided primary data for the study. To readily interpret the results, the acquired data was examined using basic statistical methods like percentages and tabular presentation. Additionally, they were pleased with the fair interest rates, prompt help from bank employees, and the helpful function of field officers. Positive benefits like increased family income, improved saving practices, business growth, and increased financial confidence were reported by numerous SHG members. The report did note several difficulties with the SHG loan procedure, though. Long paperwork, loan sanctioning delays, and the need for further financial literacy training were among the problems raised by respondents. Overall, the study shows that APCOB's SHG loan program significantly improves rural women's socioeconomic circumstances. In addition to assisting with revenue generation, APCOB promotes women's independence and self-assurance by offering easily accessible and reasonably priced financing.},
      keywords = {Self Help Groups, Customer Satisfaction, APCOB, Cooperative Banking, Women Empowerment.},
      month = {April},
      doi = {https://doi.org/10.64388/IREV9I10-1716882}
  }