Astrology as The Invisible CEO: How the Celestial Clock Reveals and Reshapes the Fate of Business

• Author(s): Madhav Kumar Jha ; Satish K. Shrestha
• Paper ID: 1711140
• Page: 218-255
• Published Date: 07-10-2025
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 9 Issue 4 October-2025

Abstract

This thesis explores an unusual but important question: can astrology, one of the oldest knowledge systems, play a role in modern business? Despite the rise of sophisticated management theories, financial models, and strategic tools, many businesses continue to fail unexpectedly. Often these failures are explained by “bad timing” or circumstances beyond control. This study asks whether Vedic astrology, with its focus on timing and cycles, can help explain such patterns and serve as an “Invisible CEO” guiding entrepreneur. The main aim of the research was to examine how astrological principles such as planetary cycles (dashas), transits, and Muhurta (electional timing) influence business decisions, successes, and setbacks. The study also sought to understand how entrepreneurs balance effort and destiny, and how they use both rational strategies and spiritual remedies to cope with challenges. The research followed a qualitative case study approach. Five entrepreneurs from different backgrounds were interviewed, and their birth charts were analyzed alongside their business timelines. This combination of personal narratives and astrological interpretation provided a unique way to study the link between cosmic cycles and business journeys. Key Findings Motivation and Timing: Most entrepreneurs began their ventures out of passion, but the actual timing often aligned with favorable planetary periods, especially under Jupiter and Venus influences. Business Highs and Lows: Growth phases were linked with benefic planets, while struggles often occurred during Saturn, Rahu, or Ketu cycles. These patterns echoed participants’ descriptions of sudden gains or unexpected setbacks. Coping Mechanisms: Entrepreneurs used a blend of practical tools (patience, planning, networking) and spiritual practices (mantras, donations, remedies). This hybrid approach improved their resilience. Effort and Destiny: Participants held different views some credited hard work, others believed destiny played the larger role. In practice, most experienced a balance of both. Astrology as Complementary Strategy: Astrology did not replace business logic. Instead, it added a temporal perspective, helping explain why some strategies succeed at certain times but not at others. Implications The study contributes on three levels: Theoretical: It introduces astrology into management discussions as a symbolic but practical framework for understanding timing, a variable often overlooked in business studies. Practical: Entrepreneurs can use astrology to align major decisions such as launches, expansions, or partnerships with favorable periods, while applying remedies during difficult times. Cultural: It validates indigenous knowledge systems like Vedic astrology as relevant in today’s entrepreneurial world, especially in South Asian contexts where faith and business often intersect. Conclusion The findings suggest that entrepreneurship is not purely rational or purely spiritual it is a mix of both. While effort, planning, and strategy remain vital, timing and unseen influences also shape business outcomes. Astrology, when applied carefully, can act as an “Invisible CEO”: a silent guide that complements rational decision-making with an awareness of cycles and timing. This research does not claim astrology as a substitute for business knowledge, but as an additional layer that helps entrepreneurs better understand their journeys. By combining effort with awareness of timing, and strategy with resilience, entrepreneurs may be better prepared to face uncertainty and build sustainable success.

Citations

IRE Journals:
Madhav Kumar Jha , Satish K. Shrestha "Astrology as The Invisible CEO: How the Celestial Clock Reveals and Reshapes the Fate of Business" Iconic Research And Engineering Journals Volume 9 Issue 4 2025 Page 218-255

IEEE:
Madhav Kumar Jha , Satish K. Shrestha "Astrology as The Invisible CEO: How the Celestial Clock Reveals and Reshapes the Fate of Business" Iconic Research And Engineering Journals, 9(4)