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1711302 Vol 9 · Issue 4 Download Paper

Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities

Awe Adetutu Adetola

Subject area: Science,Engineering and Technology  ·  Area of research: Circular Business Models

DOI: https://doi.org/10.64388/IREV9I4-1711302-2063

Abstract

The global fashion industry is among the most resource-intensive and environmentally detrimental sectors, prompting the urgent need for sustainable transformation. Circular business models (CBMs) offer a promising framework that aligns economic value with environmental stewardship by promoting longevity, reusability, and regeneration. This paper examines the implementation challenges and opportunities of circular business models within fashion entrepreneurship, drawing on theoretical insights from digital economics and sustainability research. The works of Eke and colleagues (2016?2023) inform this analysis, highlighting how digital transformation influences entrepreneurial innovation, resource optimization, and inclusive growth. Findings reveal that despite obstacles such as financial limitations, infrastructure gaps, and consumer resistance, emerging opportunities exist through digitalization, sustainability branding, and policy-driven support systems.

Keywords

Circular business models, fashion entrepreneurship, sustainability, digital economy, innovation, consumer behavior

References

[1] Eke, C. I. (2016). An economic assessment of Nigeria’s smartphone data bundle consumption, subscriber resource constraints and dynamics: The case of Abuja and Lagos States. Journal of Telecommunication System Management.

[2] Eke, C. I. (2019). Teledensity and economic growth in Nigeria: An impact assessment. Bingham Journal of Economics and Allied Studies, 2(2), 120–131.

[3] Eke, C. I., Magaji, S., & Ezeigwe, G. C. (2020). An economic assessment model of employment/dynamics capacity development and household telecommunication expenditure in Nigeria. Journal of Economics and Sustainable Development, 11(2), 107–115.

[4] Eke, C. I., & Osi, M. U. (2023). The gathering clouds: The case of time and digital economics. East African Journal of Business and Economics, 6(1), 226–232. https://doi.org/10.37284/eajbe.6.1.1310

[5] Eke, C. I., Osi, U. M., Sule, M., & Musa, I. (2023). State control of digital-fiat-electronics currency transmission in an economy: The case of hybrid currency. Asian Journal of Economics, Finance and Management, 92–96.

How to cite this paper

Awe Adetutu Adetola "Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities" Iconic Research And Engineering Journals Volume 9 Issue 4 2025 Page 664-666 https://doi.org/10.64388/IREV9I4-1711302-2063
Awe Adetutu Adetola "Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities" Iconic Research And Engineering Journals, vol. 9, no. 4, Oct. 2025, doi: https://doi.org/10.64388/IREV9I4-1711302-2063
Awe Adetutu Adetola (2025). Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities. Iconic Research And Engineering Journals, 9(4). doi: https://doi.org/10.64388/IREV9I4-1711302-2063
Awe Adetutu Adetola "Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities" Iconic Research And Engineering Journals, vol. 9, no. 4, Oct. 2025. Crossref, https://doi.org/10.64388/IREV9I4-1711302-2063
@article{1711302,
      author = {Awe Adetutu Adetola},
      title = {Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {4},
      pages = {664-666},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711302.pdf},
      abstract = {The global fashion industry is among the most resource-intensive and environmentally detrimental sectors, prompting the urgent need for sustainable transformation. Circular business models (CBMs) offer a promising framework that aligns economic value with environmental stewardship by promoting longevity, reusability, and regeneration. This paper examines the implementation challenges and opportunities of circular business models within fashion entrepreneurship, drawing on theoretical insights from digital economics and sustainability research. The works of Eke and colleagues (2016?2023) inform this analysis, highlighting how digital transformation influences entrepreneurial innovation, resource optimization, and inclusive growth. Findings reveal that despite obstacles such as financial limitations, infrastructure gaps, and consumer resistance, emerging opportunities exist through digitalization, sustainability branding, and policy-driven support systems.},
      keywords = {Circular business models, fashion entrepreneurship, sustainability, digital economy, innovation, consumer behavior},
      month = {October},
      doi = {https://doi.org/10.64388/IREV9I4-1711302-2063}
  }