Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities
Abstract
The global fashion industry is among the most resource-intensive and environmentally detrimental sectors, prompting the urgent need for sustainable transformation. Circular business models (CBMs) offer a promising framework that aligns economic value with environmental stewardship by promoting longevity, reusability, and regeneration. This paper examines the implementation challenges and opportunities of circular business models within fashion entrepreneurship, drawing on theoretical insights from digital economics and sustainability research. The works of Eke and colleagues (2016–2023) inform this analysis, highlighting how digital transformation influences entrepreneurial innovation, resource optimization, and inclusive growth. Findings reveal that despite obstacles such as financial limitations, infrastructure gaps, and consumer resistance, emerging opportunities exist through digitalization, sustainability branding, and policy-driven support systems.
Keywords
Circular business models, fashion entrepreneurship, sustainability, digital economy, innovation, consumer behavior
Citations
IRE Journals:
Awe Adetutu Adetola
"Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities" Iconic Research And Engineering Journals Volume 9 Issue 4 2025 Page 664-666
IEEE:
Awe Adetutu Adetola
"Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities" Iconic Research And Engineering Journals, 9(4)
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