Digital Literacy and Media Ethics: Building Resilient Audiences in the Social Media Age

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@article{1711947,
      author = {Oluwatosin S. Ajibade},
      title = {Digital Literacy and Media Ethics: Building Resilient Audiences in the Social Media Age},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {9},
      number = {5},
      pages = {1003-1016},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1711947.pdf},
      abstract = {Amid the accelerating influence of digital technologies driven by algorithmic amplification, synthetic media, and growing distrust in traditional institutions, digital media ethics has emerged as a critical foundation for civic resilience and democratic integrity. This paper examines the shifting terrain of media literacy, highlighting the key frameworks, educational initiatives, and cross-sector collaborations working to equip the public with the skills needed to navigate and critically engage with complex digital environments. It examines the pioneering work of case studies, which collectively promote critical thinking, ethical content creation, and inclusive digital engagement across diverse communities. Through an in-depth analysis of educational and advocacy efforts, including national conferences, youth engagement strategies, and curriculum design, this report offers insight into how grassroots and institutional actors can co-create ethical and informed digital environments. It interrogates the cultural, socio-economic, and technological dimensions of misinformation and outlines policy, platform, and community-level interventions to counter its spread. Special attention is given to the ethical obligations of social media platforms, the role of artificial intelligence in both amplifying and mitigating online harms, and the importance of international collaboration in shaping adaptive, equity-driven responses. Lastly, this report calls for a renewed societal commitment to ethical digital citizenship, anchored in transparency, empathy, and shared responsibility. It emphasizes the importance of cultivating critically literate, ethically grounded audiences as the bedrock of a trustworthy and resilient digital public sphere.},
      keywords = {Digital Literacy, Media Ethics, Misinformation, Algorithmic Accountability, Civic Resilience, Content Regulation, AI Moderation, Mediasmarts, Digital Literacy Exchange Program, Public Trust, Inclusive Engagement, Ethical Content Creation, Canadian Digital Policy, Resilient Digital Public, Digital Citizenship.},
      month = {November},
      doi = {https://doi.org/10.64388/IREV9I5-1711947}
  }